The Power of Promotional Products
  Promotional products are a powerful and effective marketing tool to reach your audience. Here's proof!

Study: Advertising Specialties (promotional products) are more cost-effective than TV, radio or print advertising

*Advertising Specialty Institute®, the largest media and marketing organization serving the promotional product industry, recently revealed a groundbreaking new study that promotional products beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.

The study was completed by a team of interviewers who surveyed travelers in New York, Chicago, Los Angeles and Philadelphia. Respondents were asked if they had received any promotional item in the last 12 months and the majority were business people over age 21.

Here's what they found;

- The average cost per impression of a promotional item is $0.004, making it less expensive per impression than nearly any other media. (According to Nielsen Media data, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a primetime TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005)
- 84% of people remember the advertiser on a product they receive
- 42% have a more favorable impression of an advertiser after receiving a promotional product
- 24% indicated they are more likely to do business with an advertiser on items they receive
- 62% have done business with the advertiser on a product after receiving it
- 81% of promotional products were kept because they were considered useful
- More than 75% of respondents have had their items for about seven months
- Bags deliver the most impressions, with 1,038 impressions per month on average
- Writing instruments are the most commonly-owned promo item, with 54% of respondents owning them, followed by shirts, caps and bags

This study proves that marketers get more ROI (return on investment) from promotional items than almost any other popular media with a very low cost-per-impression, high recall and increased intent among recipients to make purchases form the advertiser.

"Advertising specialties provide measurable results for a very reasonable investment."
-- Timothy M. Andrews, president and chief executive officer of the Advertising Specialty Institute
*Source: ASI Advertising Specialties Impressions Study, 11/08

*Why Tough Times call for Promotion

Promotional products are a great way to capitalize on opportunity, make sales and reduce costs. Below is a chart that shows companies who promote more during tough times have increased sales and profits over those who do not promote.



In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies form 1980 - 1985. The results showed that firms that maintained or increased their promotion expenditures during the 1981 - 1982 recession averaged significantly higher sales growth both during the recession and for the following three years, than those that eliminated or decreased promotions. By 1985, sales of companies that were aggressive recession promoters had risen 256 percent over those that didn't keep up their promotions.

*Source: Promotional Products Business, 1/09, Grow Sales in '09, Ted A Davies Jr.