Three Reasons to Value “Green” Merch

Oct 16, 2019 | Promotions

With the thousands of types of promo products on the market, it’s natural that new categories are always springing up to meet new demand. As consumers have become more and more aware of how their actions affect the world around them, a new type of product is available in greater and greater numbers: eco-friendly, or “green,” merch.

Eco-friendly promo products come in many different shapes and sizes, but the fundamental uniting feature is that they were recycled or manufactured in a way that takes care to protect the environment. Sometimes this means using recycled materials like paper, glass, or metals; often the use of recycled material is combined with manufacturing techniques that reduce emissions and are more energy efficient.
But I hear you saying: why do I care? What does using eco-friendly merch do for my company or my next promo event? It’s a fair question to ask, and there are three great reasons to consider a switch to eco-friendly products.

1. It Reduces Waste from Discarded Products

Let’s face it: while we’d like to believe that all our promo products are beloved by customers and clients, sometimes they do end up in the garbage. Whether it’s through being loved too much and falling apart, or just something that a customer is not eager to use, a certain percentage of promo products will always be discarded. This is not something to fret about, but what is concerning is to think that your company would be responsible for adding an additional burden to your area’s landfills or garbage management. Eco-friendly products are biodegradable and, after their use has ended, can be quickly broken down into useful components again for reuse.

2. Appeal to Environmentally Conscious Customers

Environmental awareness has reached an all-time high and will likely continue to grow into the 21st century. In 1990, Congress directed the EPA to implement programs to increase environmental literacy, and since then there has been explosive growth in the awareness of each person’s effect on the world. Environmental support and activism is particularly strong among younger generations and will likely continue to grow as scientific knowledge of the world increases.

Part of this growing awareness has been a desire to do something about the environment, and patronizing businesses that offer green or eco-friendly products is an effective way to do this. If your business is directed at younger generations, or if you have a general net to cast to bring in customers, giving out eco-friendly merch can be a solid way of impressing the environmentally conscious consumer. Customers who don’t care strongly about the issue won’t be bothered by it, but those who do care will look to your company as a positive force in the world and will be much more likely to patronize your business.

3. It’s Good Stewardship

At the end of the day, green promo products still work as promo products. They share your brand identity with a wide audience and identify your business with high quality, useful objects. But as we’ve seen, they offer benefits beyond a standard promotional product, both in your appearance to environmentally conscious customers, but also in terms of their effects on your local environment.

Part of the excitement of owning a business is being able to provide a stable job both for you and your employees. But business owners understand that they’re part of the community, as well, sponsoring Little League teams, giving money to charities, and being a part of the community that patronizes their services or buys their goods. Using eco-friendly promo products is another aspect of business stewardship over the community. Whether or not you agree with scientific views on environmental issues, what everyone can agree on is that our planet is well worth our effort to be good stewards of its resources, and using recycled or repurposed materials is a fantastic way to do it. When considering the benefits described above, green promo products are a great way to get your brand out there in a sustainable way.

Questions?

Here at JMA Promotions we offer thousands of eco-friendly products for your next promotional event. Whether you’re looking for bags, hats, cups, notepads, or more, we’re here to help. Contact us to learn how we can help you implement a line of eco-friendly merch for your business today. And relax…JMA Promotions is taking care of it!

Talk to me about eco-friendly promo products today!

Ann Smrekar

Ann Smrekar

Client Services Director, Program Orders